Search results for "Postmodern Society"
showing 3 items of 3 documents
Consumers in postmodern society and alternative food networks: The organic food fairs case in Sicily
2012
New consumption habits stand out against the idea of a rational consumer, which is aimed at maximizing utility according to budget constraint. Presently, people have the tendency to behave differently according to various purchase opportunities; a significant role is played by both ethical sides and selfless motivations. These new trends fall within the context of a new social paradigm that foresees postmodern society’s rise. Consumers have the tendency to use the market as an arena in which political, ethical and environmental issues may arise, starting a new trend of an alternative consumption called “political consumerism”. In this paper we’ll try to understand how new consumption habits…
Local economies and consumer participation: the organic food fairs
2012
New consumption habits stand out against the idea of a rational consumer, which is aimed at maximizing utility according to budget constraint. Presently, people have the tendency to behave differently according to various purchase opportunities; a significant role is played by both ethical sides and selfless motivations. These new trends fall within the context of a new social paradigm that foresees postmodern society’s rise. Consumers have the tendency to use the market as an arena in which political, ethical and environmental issues may arise, starting a new trend of an alternative consumption called “political consumerism”. In this paper we’ll try to understand how new consumption habits…
Media in enhancing physical activities : the case study "Dynamic Duo"
2012
This Master’s Thesis deals with the potentials of media in enhancing physical activities in the Western postmodern society in the light of a case study Dynamic Duo. Dynamic Duo was a media related campaign in the Finnish national broadcasting company YLE that was targeted in enhancing people’s physical activity. The aim of the thesis is to study in which ways the Dynamic Duo campaign possesses capacity in activating people and, what are the reasons of the participants to take part in the Dynamic Duo campaign. In addition, this thesis investigates what reasons there are in organising campaigns that utilise media in order to increase physical activity. The research data was collected from the…